More than 60 percent of Americans don’t have a disaster plan in place. JUDY is on a mission to change that statistic by helping people proactively plan for emergencies and empowering them with tools and knowledge. JUDY is a collection of “Ready for Anything” kits and resource tools for individuals and families when they need it most. The company launched in 2020 and uses Sharp Grotesk for its logotype and branding. 

JUDY’s typography emphasizes the all caps, bold, 25 width of Sharp Grotesk. The type paired with a vibrant orange, black, and white color scheme make for a simple, impactful, and straight-to-the-point identity. Each kit includes an assortment of products labeled with Sharp Grotesk across several key categories: first aid, warmth, safety, food, water, and tools. 

The kits are also curated based on location. By entering a zip code, the products can change based on the particular needs and risks of that specific area. For example, entering a New York City zip code offers kits for floods, snow, hurricanes, and pandemics.