Twice a year, the British Fashion Council hosts three events to exhibit the "best of British fashion design" to an international audience. The events include London Fashion Week (LFW), London Fashion Week Men's (LFWM), and London Fashion Week Festival (LFWF), with campaign visuals for all three designed by Pentagram's London-based office with partners Jody Hudson-Powell and Luke Powell.

The campaign uses our typeface Ogg beautifully, juxtaposed with bespoke contemporary typefaces by Pentagram.